DJ has been instrumental in delivering pioneering concepts for ESPN STAR Sports and Procam International, including the launch of the Premier Hockey League—India’s first professional sports league.

As CEO of Procam International, DJ spearheaded the creation and growth of iconic events such as the Mumbai Marathon, Delhi Half Marathon, Bengaluru World 10K, and Kolkata 25K, setting new benchmarks in event management and participation.

Known for embracing the “untrodden path,” DJ’s adventurous spirit is reflected in his approach to business and his personal passions as a wildlife enthusiast and biker. He is recognized for leading “Day Zero” moments—launching and scaling transformative sports properties in India.

Mahesh brings three decades of expertise across TV ad sales, internet marketing, business development, and sports marketing. He has crafted and executed sports-specific strategies for leading brands such as Castrol, Aircel, Western Union, Heinz, Kerala Government (National Games), and Aegis Federal Insurance.

Mahesh launched the commercial operations of CricInfo (now ESPN CricInfo) in India, pioneering digital fan engagement and content monetization.

Mahesh held senior roles at IMG Reliance (now Rise Worldwide), Relay Worldwide – Publicis Groupe, and Starcom MediaVest, where he was pivotal in developing sponsorship models and professionalizing sports marketing in India.